Boires is a team of impassioned wine enthusiasts. Constantly exploring the globe, we work to unveil products from extraordinary regions along with the people and the environments that allow them to flourish. We specialize in representing producers of wine and spirits that meet the leading tasting standards throughout the Canadian market. We are advocates for the vine and its caretakers on a mission to bring these products home to you.

Our focus enables Canadians to discover the work of talented artisans from recognized and emerging regions. Our selection, approved by our experts, reflects our company’s vision and values: to promote authenticity and respect for the environment while staying focused on the dynamics of the beverage industry. We value producers who want to offer a unique product that stands out from the generic methods of mass production.