BOIRES [bwaʁ] n.m. : Slang, neologism, French Canadian lingo inspired from the word drinks. Referred to when describing thirst-quenching liquids, more notably, the wines promoted by our agency.


Boires is a team of impassioned wine enthusiasts. Constantly exploring the globe, we work to unveil products from extraordinary regions along with the people and the environments that allow them to flourish. We specialize in representing producers of wine and spirits that meet the leading tasting standards throughout the Canadian market. We are advocates for the vine and its caretakers on a mission to bring these products home to you.


Our focus enables Canadians to discover the work of talented artisans from recognized and emerging regions. Our selection, approved by our experts, reflects our company’s vision and values: to promote authenticity and respect for the environment while staying focused on the dynamics of the beverage industry. We value producers who want to offer a unique product that stands out from the generic methods of mass production.


Charles Landreville

General Manager and Co-Founder

Patricio Brongo


Steven Paulino

Boires Canada Director

Florence Bélanger-Morin

Operations Coordinator

Audrey David

Product Logistics Coordinator

Evelyne Sanfaçon

Billing and Accounting Coordinator

Camille Bourgault

Product specialist and online sales

Nicolas Bazinet

Co-owner and representative Montreal, South Shore, Central Quebec

Frédéric Giroux

Representative in Montreal, Lanaudière, Mauricie

Colin Gravel

West Central Representative Montreal, Estrie

Xavier Louder

Quebec Representative, Saguenay Lac St-Jean, Eastern Quebec

Marie-Frédérique Gagnon

North Representative Montreal, West Island, Laval, Laurentians, Outaouais

Sydney Parris

Toronto Representative

Kyle Paton

Southern Ontario Representative