BOIRES [bwaʁ] n.m. : Slang, neologism, French Canadian lingo inspired from the word drinks. Referred to when describing thirst-quenching liquids, more notably, the wines promoted by our agency.


Boires is a team of impassioned wine enthusiasts. Constantly exploring the globe, we work to unveil products from extraordinary regions along with the people and the environments that allow them to flourish. We specialize in representing producers of wine and spirits that meet the leading tasting standards throughout the Canadian market. We are advocates for the vine and its caretakers on a mission to bring these products home to you.


Our focus enables Canadians to discover the work of talented artisans from recognized and emerging regions. Our selection, approved by our experts, reflects our company’s vision and values: to promote authenticity and respect for the environment while staying focused on the dynamics of the beverage industry. We value producers who want to offer a unique product that stands out from the generic methods of mass production.


Charles Landreville

Founder and CEO

Geneviève LeBlanc Gagnon

Restaurant general manager

Colin Massicotte

Executive chef

Gabriel Rivest

Montreal restaurant sommelier

Amanda Gravelle

Montreal dining room manager

Jasmin Normand-Deschamps

Quebec dining room manager

Bryce Kulak

Toronto dining room manager

Fernanda Cerone

Toronto dining room manager

Evelyne Sanfaçon

Billing and accounting coordinator

Camille Bourgault

Content Coordinator

Steven Paulino

Ontario director and Ottawa representative

Audrey David

Product logistics coordinator

Cédric Peltier

Montreal representative, supply coordinator

Jean-Philippe Lepage

Quebec city, eastern Quebec representative

François Fily

Quebec city, Saguenay L-S-J, Mauricie representative

Thibaud Toullier

Montreal, Monteregie and Eastern Townships representative

Catherine St-Germain

West of Quebec, Laval, Laurentides, Lanaudiere representative

Stephanie Albert

Ottawa and Toronto representative

Sapphire Misquitta

Toronto representative

Sashana Souza Zanella

Development coordinator